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1. What is the significance of profiling tourist? Discuss the methods adopted in this regard .
b). PATA
1. What is the significance of profiling tourist? Discuss the methods adopted in this regard .
The sustained growth of any business/service, including tourism, invariably involves
product development according to market needs. A primary requirement in this regard is to understand the distinctive features of consumers and their preferences. It is also
important in the context of tourism to establish effective communication with potential
visitors for attracting them to the destination. The achievement of the same, however,
involves the identification of specific segments of such visitors, their preferences and
needs, effective communication means to reach them and to know the geographical areas
of their concentration. The statistical analysis of these factors in relation to any
destination is known as profiling of tourists.
product development according to market needs. A primary requirement in this regard is to understand the distinctive features of consumers and their preferences. It is also
important in the context of tourism to establish effective communication with potential
visitors for attracting them to the destination. The achievement of the same, however,
involves the identification of specific segments of such visitors, their preferences and
needs, effective communication means to reach them and to know the geographical areas
of their concentration. The statistical analysis of these factors in relation to any
destination is known as profiling of tourists.
Tourists profile also facilitates
improvements in:
• Planning and deciding on development priorities,
• marketing strategies of tourism products,
• services.
improvements in:
• Planning and deciding on development priorities,
• marketing strategies of tourism products,
• services.
Today, the profiling is also helpful for understanding guest-host relationships and tourism impacts.
Regular visitor surveys are always necessary to obtain tourist profiles. Periodical surveys
are also conducted with specific objectives. For example, the 1988-89 survey of
international tourists in India was conducted keeping in view the following objectives:
Regular visitor surveys are always necessary to obtain tourist profiles. Periodical surveys
are also conducted with specific objectives. For example, the 1988-89 survey of
international tourists in India was conducted keeping in view the following objectives:
i) To assess socio-economic and demographic particulars of international tourists
ii) To identify the factors influencing their choice of India as a place to visit.
iii) To estimate the expenditure pattern of international tourists on various items like
accommodation, food and drinks, entertainment, shopping and internal travel.
iv) To identify the places visited by them and duration of stay and accommodation used
at each place.
v) To assess preference for types of accommodation, tariff rates, various facilities and
services.
vi) To assess the levels of satisfaction of tourists in respect of various factors associated
with tourism.
vii) To work-out a weighting hagram for construction of a consumer price index for
international tourists.
viii)To assess the demographic particulars of the transit tourists and identify the reasons
for their not visiting India.
METHODS ADOPTED
ii) To identify the factors influencing their choice of India as a place to visit.
iii) To estimate the expenditure pattern of international tourists on various items like
accommodation, food and drinks, entertainment, shopping and internal travel.
iv) To identify the places visited by them and duration of stay and accommodation used
at each place.
v) To assess preference for types of accommodation, tariff rates, various facilities and
services.
vi) To assess the levels of satisfaction of tourists in respect of various factors associated
with tourism.
vii) To work-out a weighting hagram for construction of a consumer price index for
international tourists.
viii)To assess the demographic particulars of the transit tourists and identify the reasons
for their not visiting India.
METHODS ADOPTED
The demographic profiles of tourists visiting India are generally obtained from the disembarkation cards filled by them. However, the details relating to specific purposes of visit, factors of influence, etc. are obtained throurgh foreign tourist surveys conducted
periodically.
periodically.
The following data is collected in profile of foreign tourists:
1. COUNTRY OF RESIDENCE
2. AGE
3. SEX
4. PURPOSE OF VISIT
5. OCCUPATION
6. FREQUENCY OF VISITS
2. AGE
3. SEX
4. PURPOSE OF VISIT
5. OCCUPATION
6. FREQUENCY OF VISITS
3. Which aspect would you cover in describing a historical monument to the tourist? Base your answer on Taj Mahal as a case study.
Ans. Facts about Taj Mahal : Taj Mahal is the mansoleum built by Shah Jahan to commemorate his second wife
Mumtaz Mahal. The name Taj Mahal was given to this mausoleum by European
travellers. In this contemporary chronicles it was known as the Illuminated Tomb
(Rauza-1 Manawwara) and was built between 1632 and 1643.
Mumtaz Mahal. The name Taj Mahal was given to this mausoleum by European
travellers. In this contemporary chronicles it was known as the Illuminated Tomb
(Rauza-1 Manawwara) and was built between 1632 and 1643.
1). Plan
The plan of the Taj can be described as follows:
-> The Taj is situated on a raised platform at the southern end of a four-quartered
garden.
-> The locality in which Taj Mahal is situated in the Agra city is known as Mumtazabad
after the queen Mumtaz Mahal.
-> Taj complex has been designed on grid pattern.
->Beginning from north, the first composition is a red sand-stone forecourt known as
chowk-i iilo khana in chronicles. It was intended for the royal retinue.
-> Next is a 30 metre high red sand-stone gateway through which one enters the garden
complex on which the main building-Taj Mahal is located.
-> Through the gate entry is made to a four-part garden divided into quadrangles by
waterways. They meet in the centre in a large tank. The model of this garden is the
mythical garden of paradise.
-> The northern end of this garden has the Taj Mahal. Western plank of Taj is a mosque
in red sand-stone and the eastern flank is its replice.
-> In the centre of the platform is Taj Mahal with each corner having one four-storied
marble minaret.
-> The Taj is situated on a raised platform at the southern end of a four-quartered
garden.
-> The locality in which Taj Mahal is situated in the Agra city is known as Mumtazabad
after the queen Mumtaz Mahal.
-> Taj complex has been designed on grid pattern.
->Beginning from north, the first composition is a red sand-stone forecourt known as
chowk-i iilo khana in chronicles. It was intended for the royal retinue.
-> Next is a 30 metre high red sand-stone gateway through which one enters the garden
complex on which the main building-Taj Mahal is located.
-> Through the gate entry is made to a four-part garden divided into quadrangles by
waterways. They meet in the centre in a large tank. The model of this garden is the
mythical garden of paradise.
-> The northern end of this garden has the Taj Mahal. Western plank of Taj is a mosque
in red sand-stone and the eastern flank is its replice.
-> In the centre of the platform is Taj Mahal with each corner having one four-storied
marble minaret.
2). Stylistic Detail
Besides the plan and layout, a good guide must also know the stylistic details of the
monument being described. In the case of Taj these are:
monument being described. In the case of Taj these are:
• Taj is planned on the pattern of Humayun's Tomb. It is Timurid in style.
• The exterior is white marble with a sparing use of inlay work in coloured stones.
• Qurantic verses in black calligraphy are inlaid on the marble surface.
• The main mansoleum is octagonal and contains, in the centre, the grave of Mumtaz
Mahal. Shahjahan's grave is by the side of the central grave.
• Originally the graves were surrounded by a gold screen designed by Shah Jahan's
goldsmith Bebadal Khan. Later, for fear of theft or loot, it was replaced by Shah
Jahan with a carved and latticed marble screen.
• The exterior is white marble with a sparing use of inlay work in coloured stones.
• Qurantic verses in black calligraphy are inlaid on the marble surface.
• The main mansoleum is octagonal and contains, in the centre, the grave of Mumtaz
Mahal. Shahjahan's grave is by the side of the central grave.
• Originally the graves were surrounded by a gold screen designed by Shah Jahan's
goldsmith Bebadal Khan. Later, for fear of theft or loot, it was replaced by Shah
Jahan with a carved and latticed marble screen.
3). Decoration
Every monument has certain decorative aspects which should be brought to the knowledge
of tourists/visitors. For example:
of tourists/visitors. For example:
* The decorative device envisaged for Taj Mahal gives a prominent place to the play of
light on the marble surface of the structure.
* On the lower portions of the structure there are carved-floral panels.
* Above these panels are a series of floral motifs in inlaid coloured stones. Main
flowers depicted there are narcissus, roses and tulips.
* These are the flowers which have been used in Parsian mystic poetry to describe the
features of the beloved.
* The carvings and inlaid patterns have been designed in such manner as to give
prominence to the white marble surface, rather than overshadowing it.
light on the marble surface of the structure.
* On the lower portions of the structure there are carved-floral panels.
* Above these panels are a series of floral motifs in inlaid coloured stones. Main
flowers depicted there are narcissus, roses and tulips.
* These are the flowers which have been used in Parsian mystic poetry to describe the
features of the beloved.
* The carvings and inlaid patterns have been designed in such manner as to give
prominence to the white marble surface, rather than overshadowing it.
4). Cost
Visitors to the Taj often ask about its cost or how much money was spent on it by
Shahjahan. Guides also make all kinds of assumptions.
In estimating the cost of Taj Mahal no absolute figure is able to give an exact idea of the
importance of this building project. A good guide will make this clear. He can then give
the comparative figures like:
Shahjahan. Guides also make all kinds of assumptions.
In estimating the cost of Taj Mahal no absolute figure is able to give an exact idea of the
importance of this building project. A good guide will make this clear. He can then give
the comparative figures like:
# For the building projects of Shah Jahan (excluding ofcourse the Jama Masjid, Delhi)
we get an absolute figure viz., two-and-a-half crore of rupees.
# The Taj Mahal accounted for nearly twenty per cent of this expenditure i.e. fifty lakhs of rupees.
# Any detailed break-up of this expenditure and also the construction procedure have
been missing from the accounts of contemporary or near-contemporary chroniclers.
we get an absolute figure viz., two-and-a-half crore of rupees.
# The Taj Mahal accounted for nearly twenty per cent of this expenditure i.e. fifty lakhs of rupees.
# Any detailed break-up of this expenditure and also the construction procedure have
been missing from the accounts of contemporary or near-contemporary chroniclers.
4. Examine the importance of dance and music in promoting tourism in India.
Ans. Dance and music form an essential component of Cultural Tourism in India. In
1969, a WESCO expert, Dr. 'E. R. Allchin conducted a survey and found that
dance and music figure fifth in the list of those important aspects of culture which
attract tourists. Despite their not being the sole attraction for a large number of
foreign tourists their potential as secondary attraction, it was recognized, could
be exploited to a considerable extent. In India, in fact a quick beginning was
made in this direction and in 1975 Khajuraho Dance Festival was conceived and
organised by the M.P. Tourism Department. Soon other State Tourism Departments
followed suit. Today festivals like Navratri Festival of Vadodara, Ellora Festival
and Pattadakal Dance and Bijapur Music Festival have gained tremendous popularity.
1969, a WESCO expert, Dr. 'E. R. Allchin conducted a survey and found that
dance and music figure fifth in the list of those important aspects of culture which
attract tourists. Despite their not being the sole attraction for a large number of
foreign tourists their potential as secondary attraction, it was recognized, could
be exploited to a considerable extent. In India, in fact a quick beginning was
made in this direction and in 1975 Khajuraho Dance Festival was conceived and
organised by the M.P. Tourism Department. Soon other State Tourism Departments
followed suit. Today festivals like Navratri Festival of Vadodara, Ellora Festival
and Pattadakal Dance and Bijapur Music Festival have gained tremendous popularity.
Dance and music have been marketed in different parts of the world for tourism
purposes. There are two ways in which they can be marketed:
purposes. There are two ways in which they can be marketed:
(i) Local people perform and portray their culture. For example :
Maori Poi dance in New Zealand, Hula dance in Honolulu and Alarde
festival in Spain. However, in such performances sometimes the tourists also
participate.
ii) Tourist destinations stage attractions giving information and knowledge about
the host culture i.e. culture of the place being visited. The staging is generally
done at places which do not have any extant cultural experiences. Such staging
is called "contrived tourist product". Instances of such products are mock
wedding ceremonies in Tunisia, hourly concerts of native dances inHawaii,
and Eire-walking display every evening in Fiji
Maori Poi dance in New Zealand, Hula dance in Honolulu and Alarde
festival in Spain. However, in such performances sometimes the tourists also
participate.
ii) Tourist destinations stage attractions giving information and knowledge about
the host culture i.e. culture of the place being visited. The staging is generally
done at places which do not have any extant cultural experiences. Such staging
is called "contrived tourist product". Instances of such products are mock
wedding ceremonies in Tunisia, hourly concerts of native dances inHawaii,
and Eire-walking display every evening in Fiji
Today, The Tourism Departments of India, in all states not only organise such festivals but aggressively
market them also. The most recent examples in this regard are the Qutab Festival
in Delhi and the Beach Festival at Puri. The Pune and Elephants festivals are
other examples which have been in existence for some time now. However, one
of the most prominent festivals organised in this regard is the Khajuraho Festival
which attracts a large number of foreign as well as domestic tourists. It is a
contrived tourist product.
market them also. The most recent examples in this regard are the Qutab Festival
in Delhi and the Beach Festival at Puri. The Pune and Elephants festivals are
other examples which have been in existence for some time now. However, one
of the most prominent festivals organised in this regard is the Khajuraho Festival
which attracts a large number of foreign as well as domestic tourists. It is a
contrived tourist product.
6. What do you understand by the term Ethnic Tourism? Discuss the positive and
negative effects of development of the same.
Ans 6). Ethnic tourism is related to the more popularly known nature or eco-tourism. In nature tourism, people visit a region, usually in a third world country, in order to enjoy its natural beauty (Boo 1990, Whelan 1991). Nature tourism can also imply social awareness because it "creates an understanding of cultural and natural history, while safeguarding the integrity of the ecosystem and producing economic benefits that encourage conservation. Ethnic tourism is the addition of an indigenous or traditional group of people who live in this environment and interact and depend upon it. Visitors enjoy both the natural environment and the singular ethnic experience. Because of the ethnic groups' dependence on the environment, it is difficult to separate ethnic tourism from the landscape in which it occurs. Hence, nature and ethnic tourism are often interrelated and inseparable. From the visitor's point of view, ethnic tourism is "travel motivated by the search for the firsthand, authentic and sometimes intimate contact with people whose ethnic and/or cultural background is different from the tourists. Ethnic tourists are also driven by the desire to see some of the "threatened" cultures which may soon disappear through assimilation into the nation's majority (Johnston 1990). The visitor's experience usually includes opportunities to see and photograph people in their traditional dress, observe their living conditions, and purchase local handicrafts .
Ethnic and nature tourism can help protect indigenous people and their environments by providing a sustainable alternative to subsistence agriculture and extractive activities such as timber harvesting. The added income and exposure can satisfy national goals of development while contributing to cultural pride and autonomy.
Ethnic tourism can also have many negative consequences including commoditization of culture, social tension, and loss of cultural identity . In any case, tourism brings changes as groups gain or lose ownership, access, and use rights, and adjust to a new economic system. The varying controllers of tourism play a major role in the changes and effects wrought by tourism on the resident population
10. Write short notes on:
a) Adventure sports in India
India is a vast South Asian country with diverse terrain. Ranging from the wonderful treks of powerful and the bold mountain ranges of Himalayas, sky diving adventures in the west, hill stations and religious destinations of the south, proclaiming beauty of the Karst caves to the desert trips in Thar, all the varieties are found in one nation. With so much diversity in the terrains across the country, it comes as no surprise that India has a lot of scope for adventure sports. India is gradually becoming a favoured adventure sports destination in the world. Adventure provides a much needed reprieve to people from their humdrum routine lives . This is why adventure seekers from all over the world come over to enjoy an adrenaline rush like no other. Some of the popular adventure sports destination in India are:
1. RISHIKESH : Rishikesh is the Adventure Capital of India. Rishikesh is a popular spot for white water rafting . Enthusiasts both from India and abroad come here for rafting as it offers medium to rough rapids in the course of river Ganges, with rapids rated class 3 and class 4. It is also a centre for other adventurous activities like Camping, Hiking, Bungee Jumping, Asia's longest 1 km long Flying Fox, Giant Swing, Cliff Jumping, Trekking, Rock climbing and Backpacking.
2. AULI : Located in the State of Uttrakhand, in the northern part of India, Auli is one of the major skiing destinations in the Himalayas. With its monolithic slopes which go up to a massive 3049 meters above sea level, it attracts adventure skiers from all across the globe. Apart from skiing there are trek option is available in Auli.
3. LEH LADAKH : Leh Ladakh is a activity oriented destination more than a destination for a family vacation. Leh Ladakh is an ideal destination especially for adventure enthusiasts.
White water rafting, trekking and mountaineering are the activities that Leh Ladakh offers to its patrons. Trekking in Leh Ladakh is famed to be the best in the country.
White water rafting, trekking and mountaineering are the activities that Leh Ladakh offers to its patrons. Trekking in Leh Ladakh is famed to be the best in the country.
4. GOA : Goa also known as the Beach capital of India is a state in western India with coastlines stretching along the Arabian Sea. a lengthy coastline, breezy beaches and bright skies, Goa provides ample opportunities for adventure enthusiasts to explore the waters in as many ways. Goa offers a string of adventure sports like Snorkelling, Scuba diving, White water rafting, Para sailing, Wind Surfing, Wind Skiing and many more.
5. GULMARG : Located in the Baramula district of Jammu and Kashmir, Gulmarg is a popular hill station in India. The town is located amidst the Himalayas, at an elevation of 2,690 meters above sea level. During winter, the temperature can easily drop below 0 degree and and during that time GULMARG becomes the hub for adventure sports lover. The adventure sports available during winter in GULMARG are trekking, skiing, tobogganing , paragliding, etc.
6. MANALI : Bordered by the Himalayas in the north, the hill station of Manali nurtures a topography which has many dense forests, rocky terrains and snowy mountains, Manali is the hub of adventure activities. In Manali, one can choose from a wide range of gut wrenching activities that cover the lofty mountains, gushing streams and undulated terrains
. There are wide range of adventurous sports available in Manali ranging from white river rafting to trekking opportunities to zorbing to skiing to paragliding, Manali has everything to offer
. There are wide range of adventurous sports available in Manali ranging from white river rafting to trekking opportunities to zorbing to skiing to paragliding, Manali has everything to offer
7. MYSORE : Mysore, located in the Indian state of Karnataka is famous for being a historical town with various monuments and forts and also for offering thrill seekers a chance to experience skydiving, accelerated free-falls and tandem jumps.
Tourism in India is economically important and is growing rapidly. India is known for its cultural, heritage and natural sites which attract millions of tourists from countries within India and all over the world. Adventure sports is proven to be a boon for India. Due to the Geographical location of India and also the availability of different adventure sports , India is becoming a hub for adventure seekers . It helps in increasing the number of tourists both domestic tourists and also foreign tourist.
sector. Due to the involvement of the media (National Geographic, Discovery, AXN, etc), people have become more aware of the adventure sports activities around them.
sector. Due to the involvement of the media (National Geographic, Discovery, AXN, etc), people have become more aware of the adventure sports activities around them.
The World Travel & Tourism Council calculated that tourism generated ₹14.02 lakh crore or 9.6% of the nation's GDP in 2016 and supported 40.343 million jobs, 9.3% of its total employment. The sector is predicted to grow at an annual rate of 6.8% to ₹28.49 lakh crore by 2027 (10% of GDP). About 88.90 lakh foreign tourists arrived in India in 2016 compared to 80.27 lakh in 2015, recording a growth of 10.7%.
b) PATA
India is a vast South Asian country with diverse terrain. Ranging from the wonderful treks of powerful and the bold mountain ranges of Himalayas, sky diving adventures in the west, hill stations and religious destinations of the south, proclaiming beauty of the Karst caves to the desert trips in Thar, all the varieties are found in one nation. With so much diversity in the terrains across the country, it comes as no surprise that India has a lot of scope for adventure sports. India is gradually becoming a favoured adventure sports destination in the world. Adventure provides a much needed reprieve to people from their humdrum routine lives . This is why adventure seekers from all over the world come over to enjoy an adrenaline rush like no other. Some of the popular adventure sports destination in India are:
1. RISHIKESH : Rishikesh is the Adventure Capital of India. Rishikesh is a popular spot for white water rafting . Enthusiasts both from India and abroad come here for rafting as it offers medium to rough rapids in the course of river Ganges, with rapids rated class 3 and class 4. It is also a centre for other adventurous activities like Camping, Hiking, Bungee Jumping, Asia's longest 1 km long Flying Fox, Giant Swing, Cliff Jumping, Trekking, Rock climbing and Backpacking.
2. AULI : Located in the State of Uttrakhand, in the northern part of India, Auli is one of the major skiing destinations in the Himalayas. With its monolithic slopes which go up to a massive 3049 meters above sea level, it attracts adventure skiers from all across the globe. Apart from skiing there are trek option is available in Auli.
3. LEH LADAKH : Leh Ladakh is a activity oriented destination more than a destination for a family vacation. Leh Ladakh is an ideal destination especially for adventure enthusiasts.
White water rafting, trekking and mountaineering are the activities that Leh Ladakh offers to its patrons. Trekking in Leh Ladakh is famed to be the best in the country.
White water rafting, trekking and mountaineering are the activities that Leh Ladakh offers to its patrons. Trekking in Leh Ladakh is famed to be the best in the country.
4. GOA : Goa also known as the Beach capital of India is a state in western India with coastlines stretching along the Arabian Sea. a lengthy coastline, breezy beaches and bright skies, Goa provides ample opportunities for adventure enthusiasts to explore the waters in as many ways. Goa offers a string of adventure sports like Snorkelling, Scuba diving, White water rafting, Para sailing, Wind Surfing, Wind Skiing and many more.
5. GULMARG : Located in the Baramula district of Jammu and Kashmir, Gulmarg is a popular hill station in India. The town is located amidst the Himalayas, at an elevation of 2,690 meters above sea level. During winter, the temperature can easily drop below 0 degree and and during that time GULMARG becomes the hub for adventure sports lover. The adventure sports available during winter in GULMARG are trekking, skiing, tobogganing , paragliding, etc.
6. MANALI : Bordered by the Himalayas in the north, the hill station of Manali nurtures a topography which has many dense forests, rocky terrains and snowy mountains, Manali is the hub of adventure activities. In Manali, one can choose from a wide range of gut wrenching activities that cover the lofty mountains, gushing streams and undulated terrains
. There are wide range of adventurous sports available in Manali ranging from white river rafting to trekking opportunities to zorbing to skiing to paragliding, Manali has everything to offer
. There are wide range of adventurous sports available in Manali ranging from white river rafting to trekking opportunities to zorbing to skiing to paragliding, Manali has everything to offer
7. MYSORE : Mysore, located in the Indian state of Karnataka is famous for being a historical town with various monuments and forts and also for offering thrill seekers a chance to experience skydiving, accelerated free-falls and tandem jumps.
Tourism in India is economically important and is growing rapidly. India is known for its cultural, heritage and natural sites which attract millions of tourists from countries within India and all over the world. Adventure sports is proven to be a boon for India. Due to the Geographical location of India and also the availability of different adventure sports , India is becoming a hub for adventure seekers . It helps in increasing the number of tourists both domestic tourists and also foreign tourist.
sector. Due to the involvement of the media (National Geographic, Discovery, AXN, etc), people have become more aware of the adventure sports activities around them.
sector. Due to the involvement of the media (National Geographic, Discovery, AXN, etc), people have become more aware of the adventure sports activities around them.
The World Travel & Tourism Council calculated that tourism generated ₹14.02 lakh crore or 9.6% of the nation's GDP in 2016 and supported 40.343 million jobs, 9.3% of its total employment. The sector is predicted to grow at an annual rate of 6.8% to ₹28.49 lakh crore by 2027 (10% of GDP). About 88.90 lakh foreign tourists arrived in India in 2016 compared to 80.27 lakh in 2015, recording a growth of 10.7%.
b). PATA
The Pacific Asia Travel Association (PATA) is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region.Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership in Uniting Travel, a coalition of the world’s major Travel & Tourism organisations dedicated to ensuring that the sector speaks with one voice and acts in unison on the major issues and includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC.
Since 1951 PATA has led from the front as the leading voice and authority on travel and tourism in the Asia Pacific region
In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region.
The Association provides leadership and counsel on an individual and collective basis to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
PATA’s Strategic Intelligence Centre (SIC) offers unrivalled data and insights including Asia Pacific inbound and outbound statistics, analyses and forecasts as well as in-depth reports on strategic tourism markets
PATA’s events create millions of dollars of new business each year for its members
Thousands of travel professionals belong to 36 active PATA chapters worldwide and participate in a wide range of PATA and industry events.
The PATA Foundation contributes to the sustainable and responsible development of travel and tourism in Asia Pacific through the protection of the environment, the conservation of heritage and support for education.
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